Article from Jan/Feb TradePoint Magazine
Built and designed on outstanding quality and reliability, Invacare’s Action range is widely regarded and renowned for its ease of use and effortless design.
The highly popular collection has just been gifted a facelift, with the company pleased to introduce new and exciting upgrades to the collection.
Following comments and feedback from the market and their customers, the Action range boasts a sleek new look and reduced weight, now delivering more style with lighter and easier propulsion.
And with its makeover comes Invacare’s new campaign, ‘By Day, By Night’, that aims to further bolster the manual wheelchair’s appeal by inspiring users who are looking for an independent lifestyle, featuring a 4NG user who “by day is an inventor and by night a wrestler”, while the 3NG is used by “an architect by day and a peacemaker by night” reflecting the company’s “Yes I can” tagline.
Ideal for users with changing physical conditions, the newly designed Action 3NG and 4NG now have a more active feel with new lightweight feature and great aesthetics including black front and rear wheels, allowing users to take pride in their wheelchair and reflect their active personalities and lifestyles.
With a forward-folding backrest for easy transport and storage, a reclining backrest and a market leading lowest total weight of 13kg and transportation weight of 7.5kg, the Action range can take the pace of busy users from the moment they wake up in the morning, to heading to bed at night.
Speaking at the launch of the new Action 3NG and 4NG, Gustave Moot, head of product management mobility for EMEA, commented: “We’re excited at the release of these new products that demonstrate our commitment at Invacare to make leading products even better by listening to the needs of our customers and service users. We hope the inspirational ‘By Day, By Night’ campaign will be enjoyed by everyone for its fresh, modern and fun representations of modern day life.”
For more information on the newly updated range, visit invacare.co.uk.
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